Sing, a motorcycle manufacturer aims to make its slogan "Sing Motorcycling" known to every individual in a way that they immediately associate it with the firm. The company has created a social media page where almost a thousand fans have registered. However, there are two competitors who advertise the same features. The firm has a large number of customers who think it manufactures the best and there is no other manufacturer better.

$($Scenari o $5-4)$ Sing has a large number of people who think that they have the best motorcycles in the industry. They think of them whenever they want to buy one. This is an example of $.$