1.4 In a small group, discuss the following issue: Is it meaningful to determine the relative importance...

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1.4 In a small group, discuss the following issue: ‘Is it meaningful to determine the relative importance of predictors in discriminating between the groups? Why or why not?’

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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