1.4 In a small group, discuss the following issue: Is it meaningful to determine the relative importance...
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1.4 In a small group, discuss the following issue: ‘Is it meaningful to determine the relative importance of predictors in discriminating between the groups? Why or why not?’
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Marketing Research: An Applied Approach
ISBN: 187936
5th Edition
Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)
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