1.3 Analyse the Benetton data (taken from Exercise 4, Chapter 20). Do the three usage groups differ...

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1.3 Analyse the Benetton data (taken from Exercise 4, Chapter 20). Do the three usage groups differ in terms of awareness, attitude, preference, intention and loyalty towards Benetton when these variables are considered simultaneously?

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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Question Posted: Oct 28, 2024 02:03 AM

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1.3 Analyse the Benetton data (taken from Exercise 4, Chapter 20). Do the three usage groups differ...

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Marketing Research: An Applied Approach

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