3 Analyse the Benetton data (taken from Exercise 4, Chapter 20). Do the three usage groups differ...
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3 Analyse the Benetton data (taken from Exercise 4, Chapter 20). Do the three usage groups differ in terms of awareness, attitude, preference, intention and loyalty towards Benetton when these variables are considered simultaneously?
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Marketing Research Applied Insight
ISBN: 187940
6th Edition
Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra
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