4 In a small group, discuss the following issue: Is it meaningful to determine the relative importance

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4 In a small group, discuss the following issue: ‘Is it meaningful to determine the relative importance of predictors in discriminating between the groups?

Why or why not?’

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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