2 discuss the procedure for conducting factor analysis, including problem formulation, construction of the correlation matrix, selection
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2 discuss the procedure for conducting factor analysis, including problem formulation, construction of the correlation matrix, selection of an appropriate method, determination of the number of factors, rotation and interpretation of factors;
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Marketing Research Applied Insight
ISBN: 187940
6th Edition
Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra
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