2 discuss the procedure for conducting factor analysis, including problem formulation, construction of the correlation matrix, selection

Question:

2 discuss the procedure for conducting factor analysis, including problem formulation, construction of the correlation matrix, selection of an appropriate method, determination of the number of factors, rotation and interpretation of factors;

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

Question Posted: