Evaluate and revise the proposed questionnaire. Explain thoroughly the reasons for your proposed changes. The Mayfield Health and Racquet Club was located in a small suburb of Milwaukee, Wisconsin. Established in 1972, the club had grown to 2000 members by 1986-mostly young professionals in the $25,000+ income bracket. Mayfield's 12 indoor tennis courts provided year-round tennis, and its mile indoor track was the only one in the area. To provide a needed boost in revenues, Searns was considering the installation of a weight room-with both free weights and Nautilus machines She also wanted to hire a trainer to come in 4 days a week. She thought this would prompt new memberships. since the closest gym with this type of equipment was more than 20 miles away. Previous management had been opposed to the idea, insisting that the interest in body building and weight lifting was a fad. Their judgment proved to be wrong-by 1986 weight lifting had become more popular than ever and Searns was sure this popularity would continue. To ascertain consumer attitudes about weight lifting, Searns hired a marketing research firm to conduct an inexpensive study. She was currently in the process of evaluating their proposed questionnaire, which was to be administered over the telephone.

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Part I QUESTIONNAIRE 1. Are you familiar with weight lifting or weight-lifting equipment? Yes. No If they answer "no," tell then they don't qualify for the study, and thank them for their time.) 2. Do you currently weight lift? Yes- No 3. Have you ever lifted weights? Yes No 4. Where do idid you usually lift? Home Private club Public gym 5. How often do (did you lift? Every day Twice weekly Once a week Less than once a week. If "yes," skip to question 4) If "no," skip to question 8.) 6. What type of equipment do (did) you use? Nautilus Universal Free weights. Other 7. What influenced you to begin lifting weights?