executives of Studio Recordings Inc. produced the latest compact disc by the Starshine Sisters Band, titled Sunshine/Moonshine.

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executives of Studio Recordings Inc. produced the latest compact disc by the Starshine Sisters Band, titled Sunshine/Moonshine. The following cost information pertains to the CD.

a. CD package $1.25/CD

b. Songwriters’ royalties $0.35/CD

c. Recording artists’ royalties $1.00/CD

d. Advertising and promotion $275,000

e. Studio Recording Inc.’s overhead $250,000

f. Selling price to the CD distributor $9.00 Calculate the following:

1. Contribution per CD unit 2. Break-even volume in CD units and dollars 3. Net profit if 1 million CDs are sold 4. Necessary CD unit volume to achieve a $200,000 profit.

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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