For Further Research (Groups) Identify a large company, like Disney, that has several SBUs. Using the BCG
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For Further Research (Groups) Identify a large company, like Disney, that has several SBUs. Using the BCG model, assign at least one SBU to each category in the model:
star, cash cow, question mark, and dog. Include at least two pieces of data for each to justify your
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Related Book For 
Marketing Real People Real Choices
ISBN: 9781292221083
9th Global Edition
Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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