Creative Homework/Short Project Accor hotels is a French-based corporation that operates a multi-brand hotel strategy in almost 100 countries. They operate a number of well-known hotel chains that range from budget to very exclusive. Via their website, review Accor’s current business portfolio (that is, the hotel chains that they own in the countries they operate within). If possible, identify any hotel brands that they have recently acquired or divested.

Why do you think they operate multiple hotel brands rather than offering one overall hotel chain throughout the world? What are the advantages and disadvantages of this multi-brand approach?