How are the stages in the business buying decision process similar to the steps in the consumer

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How are the stages in the business buying decision process similar to the steps in the consumer buying process?

How are they different?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 05, 2024 02:00 AM

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How are the steps in the business buying decision process similar to the steps in the consumer buying process? How are they different?
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How are the stages in the business buying decision process similar to the steps in the consumer

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Marketing Real People Real Decisions

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