How does the fact that MDS scales and plots data on a coordinate system make it useful

Question:

How does the fact that MDS scales and plots data on a coordinate system make it useful in marketing?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

Question Posted: