Identify the type of scale (nominal, ordinal, interval, or ratio) being used in each of the following.
Question:
Identify the type of scale (nominal, ordinal, interval, or ratio) being used in each of the following. Explain your reasoning.
a. My preference is to get to work early to avoid commuter congestion Agree Disagree 1 2 3 4 5
b. In which year did you join the company?
c. Please rank the following daily work activities you undertake by assigning ranks, 5 being most frequent and 1 being least frequent.
• Attending meetings • Dealing with email enquiries • Answering the phone • Administrative duties • Interacting with clients
d. What is your age this month?
e. On average, what is your daily commute time (combining to and from work)?
Under 15 minutes Between 15 and 30 minutes Thirty minutes to one hour Between one hour and an hour-and-a-half Over one-and-a-half hours
f. What is the monthly cost of your work commute?
Step by Step Answer:
Marketing Research : An Applied Orientation
ISBN: 187939
7th Global Edition
Authors: Naresh K. Malhotra