Identify the type of scale (nominal, ordinal, interval, or ratio) being used in each of the following.

Question:

Identify the type of scale (nominal, ordinal, interval, or ratio) being used in each of the following. Explain your reasoning.

a. My preference is to get to work early to avoid commuter congestion Agree Disagree 1 2 3 4 5

b. In which year did you join the company?

c. Please rank the following daily work activities you undertake by assigning ranks, 5 being most frequent and 1 being least frequent.
• Attending meetings • Dealing with email enquiries • Answering the phone • Administrative duties • Interacting with clients

d. What is your age this month?

e. On average, what is your daily commute time (combining to and from work)?
Under 15 minutes Between 15 and 30 minutes Thirty minutes to one hour Between one hour and an hour-and-a-half Over one-and-a-half hours

f. What is the monthly cost of your work commute?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

Question Posted: