Identify the type of scale (nominal, ordinal, interval or ratio) used in each of the following. Give
Question:
Identify the type of scale (nominal, ordinal, interval or ratio) used in each of the following. Give reasons for your choice.
(a) I like to listen to the radio when I am revising for exams Disagree Agree 12345
(b) How old are you? _________________
(c) Rank the following activities in terms of your preference by assigning a rank from 1 to 5 (1 = most preferred, 2 = second most preferred, etc.).
(i) Reading magazines
(ii) Watching television
(iii) Going to the cinema
(iv) Shopping for clothes
(v) Eating out
(d) What is your university/college registration number? ______________
(e) In an average weekday, how much time do you spend doing class assignments?
(i) Less than 15 minutes
(ii) 15 to 30 minutes
(iii) 31 to 60 minutes
(iv) 61 to 120 minutes
(v) More than 120 minutes
(f) How much money did you spend last week in the Student Union Bar? ________
Step by Step Answer:
Marketing Research: An Applied Approach
ISBN: 187938
2nd Edition
Authors: Naresh K. Malhotra, David F. Birks