Obtain the CATPAC program discussed in the text. Use it to analyze the data from depth interviews

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Obtain the CATPAC program discussed in the text. Use it to analyze the data from depth interviews that you have conducted with three fellow students (as the respondents) to determine attitude toward sports.

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Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

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