Should an odd or even number of categories be used in an itemized rating scale?

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Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

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Question Posted: Oct 28, 2024 02:01 AM

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Should an odd or even number of categories be used in an itemized rating scale?
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Should an odd or even number of categories be used in an itemized rating scale?
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Should an odd or even number of categories be used in an itemized rating scale?

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Marketing Research : An Applied Orientation

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