Should an odd or even number of categories be used in an itemised rating scale? P-po7

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Marketing Research: An Applied Approach

ISBN: 187938

2nd Edition

Authors: Naresh K. Malhotra, David F. Birks

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Question Posted: Oct 28, 2024 11:03 AM

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Should an odd or even number of categories be used in an itemised rating scale?
1.11 Should an odd or even number of categories be used in an itemised rating scale?
11 Should an odd or even number of categories be used in an itemised rating scale?
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Should an odd or even number of categories be used in an itemised rating scale? P-po7
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Should an odd or even number of categories be used in an itemised rating scale? P-po7

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Marketing Research: An Applied Approach

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