Some marketers attempt to disguise themselves as marketing researchers when their real intent is to sell something

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Some marketers attempt to disguise themselves as marketing researchers when their real intent is to sell something to the consumer. What is the impact of this practice on legitimate researchers? What do you think might be done about this practice?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 03, 2024 10:01 AM

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Some marketers attempt to disguise themselves as marketing researchers when their real intent is to sell something

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Marketing Real People Real Decisions

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