Ethics Some telemarketers attempt to disguise themselves as market researchers who want to ask you questions when
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Ethics Some telemarketers attempt to disguise themselves as market researchers who want to ask you questions when their real intent is to sell something to the consumer. What is the impact of this practice on legitimate researchers? What do you think might be done about this practice?
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Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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