Critical Thinking A recent consumer insight from KFC is that young adults tend to buy snacks and play on their smartphone (or other device) in the mid-afternoon, not because they are hungry, but because they just want a mental break from work or study. Given this consumer insight, is it possible to create a marketing tactic (i.e., product, offer, communication) that can leverage it for KFC to sell more afternoon snack items to the young adult market segment?