Critical Thinking A recent consumer insight from KFC is that young adults tend to buy snacks and
Question:
Critical Thinking A recent consumer insight from KFC is that young adults tend to buy snacks and play on their smartphone (or other device) in the mid-afternoon, not because they are hungry, but because they just want a mental break from work or study. Given this consumer insight, is it possible to create a marketing tactic (i.e., product, offer, communication) that can leverage it for KFC to sell more afternoon snack items to the young adult market segment?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
Question Posted: