What other two or three data collection approaches to measuring the success of a web advertising campaign
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What other two or three data collection approaches to measuring the success of a web advertising campaign might be fruitful in providing more meaningful data than just clicks? (Hint: Just because the metric relates to the Web doesn’t mean non-web-based research approaches are inappropriate.38)
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Anthony Ngatia
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Related Book For 
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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