For Further Research (Individual) Big Data and artificial intelligence (AI) are of growing importance to marketers and

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For Further Research (Individual) Big Data and artificial intelligence (AI) are of growing importance to marketers and marketing research. Nevertheless, it still has some way to go before it becomes mainstream. Use online sources to discover how Big Data and AI are being applied in market research. Write a report with your thoughts and give examples.

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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