Sweet Cookies is planning to launch a new line of cookies and wants to assess the market
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Sweet Cookies is planning to launch a new line of cookies and wants to assess the market size. The cookies have a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market. Discuss the six Ws of a descriptive research design that may be adopted.
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Related Book For 
Marketing Research : An Applied Orientation
ISBN: 187939
7th Global Edition
Authors: Naresh K. Malhotra
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