Visit the Web sites of competing sneaker brands (e.g., Nike, Reebok, Asics). From an analysis of information

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Visit the Web sites of competing sneaker brands (e.g., Nike, Reebok, Asics). From an analysis of information available at these sites, determine the factors of the choice criteria used by consumers in selecting a sneaker brand.

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Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

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