Select any firm. Using secondary sources, obtain information on the annual sales of the firm and the

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Select any firm. Using secondary sources, obtain information on the annual sales of the firm and the industry for the last 10 years. Use a spreadsheet package, such as Excel, or any microcomputer or mainframe statistical package to develop a graphical model relating the firm’s sales to the industry sales. What inferences can you draw from this graph?

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Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

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