Select any firm. Using secondary sources, obtain information on the annual sales of the firm and the
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Select any firm. Using secondary sources, obtain information on the annual sales of the firm and the industry for the last 10 years. Use a spreadsheet package, such as Excel, or any microcomputer or mainframe statistical package to develop a graphical model relating the firm’s sales to the industry sales. What inferences can you draw from this graph?
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Related Book For
Marketing Research : An Applied Orientation
ISBN: 187939
7th Global Edition
Authors: Naresh K. Malhotra
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