For the first component of the department store patronage project, identify the relevant research questions and develop

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For the first component of the department store patronage project, identify the relevant research questions and develop suitable hypotheses. (Hint: Closely follow the example given in this chapter for the fifth component of the department store patronage project.)

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Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

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