The current advertising campaign for a major soft drink brand would be changed if less than 30

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The current advertising campaign for a major soft drink brand would be changed if less than 30 percent of the consumers like it.

a. Formulate the null and alternative hypotheses.

b. Discuss the Type I and Type II errors that could occur in hypothesis testing.

c. Which statistical test would you use? Why?

d. A random sample of 300 consumers was surveyed, and 84 respondents indicated that they liked the campaign.

Should the campaign be changed? Why?

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Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

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Question Posted: Oct 28, 2024 02:01 AM

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The current advertising campaign for a major soft drink brand would be changed if less than 30

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Marketing Research : An Applied Orientation

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