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The data file and the description of key variables can be downloaded from the Web site for this book.

Do the three usage groups differ in terms of awareness, attitude, preference, intention, and loyalty toward Nike when these variables are considered simultaneously?

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Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

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Question Posted: Oct 28, 2024 02:01 AM

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The data file and the description of key variables can be downloaded from the Web site for this book. Do the three usage groups differ in terms of awareness, attitude, preference, intention, and...
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Marketing Research : An Applied Orientation

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