The most important understanding about Akron Childrens Hospital as an organization that led the firm to consider

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The most important understanding about Akron Children’s Hospital as an organization that led the firm to consider the research about its positioning was _______.

(Identify the facts, observations, and/or data Powell and his team are using to support their conclusions.)

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Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

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