The web allows consumers to interact directly through blogs and other means with other people so they
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The web allows consumers to interact directly through blogs and other means with other people so they can praise products they like and criticise those they don’t.
With several of your fellow students, conduct a brief survey of students and of older consumers. Find out if consumers complain to each other about poor product quality. Have they ever used a website to express their displeasure over product quality? Make a report to your class.
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Related Book For
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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