You learned in the chapter that it’s hard to legally protect brand names across product categories – Quaker and Apple, for example, and also Delta, which is an airline and a tap. But what about the ethics of borrowing a name and applying it to some unrelated products? Think of some new business you might like to start up. Now consider some possible names for the business that are already in use as brands in other unrelated categories. Do you think it would be ethical to borrow one of those names? Why or why not?