The Internet allows consumers to interact directly through blogs and other means with other people so they

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The Internet allows consumers to interact directly through blogs and other means with other people so they can praise products they like and slam those they don’t. With several of your classmates, conduct a brief survey of students and of older consumers. Find out if consumers complain to each other about poor product quality. Have they ever used a Web site to express their displeasure over product quality? Make a report to your class.

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Marketing Real People Real Choices

ISBN: 285711

7th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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