The wheel of retailing theory suggests that the normal path for a retailer is to enter the

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The wheel of retailing theory suggests that the normal path for a retailer is to enter the marketplace with lower priced goods and then to increase quality, services and prices. Why do you think this happens? Is it the right path for all retailers? Why or why not?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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