As universities are looking for better ways to satisfy their customers, an area of increasing interest is

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As universities are looking for better ways to satisfy their customers, an area of increasing interest is the distribution of their service, i.e. education. Describe the characteristics of your business school’s channel(s) of distribution. What types of innovative distribution might make sense for your school to try?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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