You have probably heard someone say, The reason products cost so much is because of all the

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You have probably heard someone say, ‘The reason products cost so much is because of all the intermediaries’. Do intermediaries increase the cost of products? Would consumers be better off or worse off without intermediaries?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 03, 2024 10:03 AM

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You have probably heard someone say, The reason products cost so much is because of all the

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Marketing Real People Real Decisions

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