The supply chain concept looks at both the inputs of a firm and the means of firms

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The supply chain concept looks at both the inputs of a firm and the means of firms that move the product from the manufacturer to the consumer. Do you think marketers should be concerned with the total supply chain concept? Why or why not?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 03, 2024 10:03 AM

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The supply chain concept looks at both the inputs of a firm and the means of firms

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Marketing Real People Real Decisions

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