Using one of the products in question 2, what can marketers do to make sure that consumers
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Using one of the products in question 2, what can marketers do to make sure that consumers going through each step in the consumer decision process move towards the purchase of their brand? Hint: think about product, place, price and promotion strategies.
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Related Book For
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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