Using one of the products in question 2, what can marketers do to make sure that consumers

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Using one of the products in question 2, what can marketers do to make sure that consumers going through each step in the consumer decision process move towards the purchase of their brand? Hint: think about product, place, price and promotion strategies.

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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