What are the arguments for standardisation of marketing strategies in the global marketplace? What are the arguments

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What are the arguments for standardisation of marketing strategies in the global marketplace? What are the arguments for localisation? What are some ways a firm can standardise or localise its marketing mix?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 03, 2024 10:01 AM

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What are the arguments for standardisation of marketing strategies in the global marketplace? What are the arguments

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Marketing Real People Real Decisions

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