What are the main purposes of combining digital tracking data with external data?

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Marketing Research

ISBN: 9780134895123

9th Edition

Authors: Alvin C. Burns, Ann F. Veeck

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Question Posted: Feb 29, 2024 09:00 AM

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What are the main purposes of combining digital tracking data with external data?

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Combining digital tracking data with external data serves several main purposes in the realm of marketing and business analytics 1 Enhanced Customer I...View the full answer

Marketing Research

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