What factors are important in determining whether a manufacturer should choose a direct or indirect channel? Why

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What factors are important in determining whether a manufacturer should choose a direct or indirect channel? Why do some firms use hybrid marketing systems? Appendix

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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Question Posted: Jul 04, 2024 11:02 AM

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What factors are important in determining whether a manufacturer should choose a direct or indirect channel? Why do some firms use hybrid-marketing systems?
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What factors are important in determining whether a manufacturer should choose a direct or indirect channel? Why

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Marketing Real People Real Choices

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