What is an action plan? Why are action plans such an important part of market planning? Why
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What is an action plan? Why are action plans such an important part of market planning? Why is it so important for marketers to break the implementation of a marketing plan down into individual elements through action plans? LO-7
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Marketing Real People Real Choices
ISBN: 9781292221083
9th Global Edition
Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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