What is an action plan? Why actions are plans such an important part of marketing planning? Why

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What is an action plan? Why actions are plans such an important part of marketing planning? Why is it so important for marketers to break the implementation of a marketing plan down into individual elements through action plans?

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 06:49 AM

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What is an action plan? Why actions are plans such an important part of marketing planning? Why

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An action plan assigns responsibilities time lines budgets and measurement and control processes ...View the full answer

Marketing Real People, Real Choices

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