What is the difference between consumers and customers? Why might the link to consumers be more important

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What is the difference between consumers and customers? Why might the link to consumers be more important today?

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Marketing Research

ISBN: 9780134895123

9th Edition

Authors: Alvin C. Burns, Ann F. Veeck

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Question Posted: Feb 29, 2024 09:00 AM

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What is the difference between consumers and customers? Why might the link to consumers be more important

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Consumers and customers are often used interchangeably but they represent distinct roles in the business context Consumers Consumers are individuals o...View the full answer

Marketing Research

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