Why do marketers need to understand these environments in a global marketplace?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 03, 2024 10:01 AM

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What do marketers mean when they refer to technological and sociocultural environments? Why do they need to understand these environments in a global marketplace?
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Why do marketers need to understand these environments in a global marketplace?

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Marketing Real People Real Decisions

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