With several of your classmates, create a new product in a category that most students buy regularly

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With several of your classmates, create a new product in a category that most students buy regularly (for example, toothpaste, shampoo, pens, pencils, soft drinks . . . anything that interests you that might be sold through a supermarket).

Make up a new brand name and some creative features and benefits of the new product you come up with.

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 03, 2024 10:03 AM

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With several of your classmates, create a new product in a category that most students buy regularly

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Marketing Real People Real Decisions

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