1 Evaluate and comment on Psions market orientation using the market orientation assessment form (Box 1.1). ...

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1 Evaluate and comment on Psion’s market orientation using the market orientation assessment form (Box 1.1).

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Marketing Strategy And Competitive Positioning

ISBN: 9780273706977

4th Edition

Authors: Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud

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