1 Evaluate and comment on Psions market orientation using the market orientation assessment form (Box 1.1). ...
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1 Evaluate and comment on Psion’s market orientation using the market orientation assessment form (Box 1.1).
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Marketing Strategy And Competitive Positioning
ISBN: 9780273706977
4th Edition
Authors: Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud
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