2 Based on a resource-based view of marketing, what best describes Psions stance in the market and...

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2 Based on a resource-based view of marketing, what best describes Psion’s stance in the market and to what extent is their current dilemma a result of that stance?

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Marketing Strategy And Competitive Positioning

ISBN: 9780273706977

4th Edition

Authors: Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud

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