11-2 Define captive-product pricing and give examples. What must marketers be concerned about when implementing this type...

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11-2 Define captive-product pricing and give examples. What must marketers be concerned about when implementing this type of pricing? (AACSB: Communication)

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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