13-2 Define the concept of shopper marketing and explain why it has grown in prominence. (AACSB: Communication)

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13-2 Define the concept of shopper marketing and explain why it has grown in prominence. (AACSB:

Communication)

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

Question Posted: Oct 15, 2024 03:03 AM

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13-2 Define the concept of shopper marketing and explain why it has grown in prominence. (AACSB: Communication)
13-2 Define the concept of shopper marketing and explain why it has grown in prominence. (AACSB: Communication)
13-2 Define the concept of shopper marketing and explain why it has grown in prominence. (AACSB: Communication)
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13-2 Define the concept of shopper marketing and explain why it has grown in prominence. (AACSB: Communication)
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13-2 Define the concept of shopper marketing and explain why it has grown in prominence. (AACSB: Communication)

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Marketing An Introduction

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