2 Is Procter & Gambles intensive use of customer research the cause of, or incidental to, the...

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2 Is Procter & Gamble’s intensive use of customer research the cause of, or incidental to, the company’s failure to develop blockbuster products?

Since consumer research is only a means of gathering customer information, how can it stop the firm developing radical innovations?

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Marketing Strategy And Competitive Positioning

ISBN: 9780273706977

4th Edition

Authors: Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud

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Question Posted: Oct 12, 2024 06:02 AM

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2 Is Procter & Gambles intensive use of customer research the cause of, or incidental to, the...

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Marketing Strategy And Competitive Positioning

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